AW X TL: The Legacy Duo Start Their Second Act

January 26 2021
For nearly 10 years, Team Liquid and Alienware have partnered to stretch the limits of competitive gaming. Along the way, Liquid leveled up from a StarCraft clan and website into one of the winningest, highest-valued and most-watched esports organizations in the world.

This sort of thing isn’t possible without the right hardware partner. Alienware supports Liquid’s 110+ athletes and 120+ support staff across five continents through providing cutting-edge gaming PCs, monitors, headsets, peripherals and an array of Dell Technologies solutions – delivering the technical power needed to perform at the highest level.

With an eye on innovation and player performance, Alienware and Team Liquid catapulted the partnership to the next level and opened the doors to not one, but two state-of-the-art training facilities. The first facility of its kind in the West, the Alienware Training Facility (established Spring 2018 in Santa Monica, California) set the paradigm for multiple organizations to open their own facilities to train and house North American athletes and teams. A few years and championships later, we opened a second Alienware Training Facility in Utrecht, Netherlands, where the organization was first founded. This marked the first time an esports organization planted such a flag in two continents.



Alienware Training Facility EU in Utrecht, The Netherlands


Today, Team Liquid and Alienware extend their legacy, announcing the renewal of the longest gaming hardware partnership in esports history.

The partners will commemorate this team-up and its 10th anniversary through a series of new programs – first by redefining fan engagement.

On January 27, Alienware will join Team Liquid as the official launch partner of Liquid+. This virtual stadium for 3.5+M Liquid fans brings them closer to their favorite teams, athletes and personalities. But that’s not all. Liquid+ levels up fan engagement by offering unique ways to collect on fandom through personalized Quests, Experiences and the opportunity to earn exclusive rewards and long-lasting memories.

Alienware and Liquid will celebrate the launch of Liquid+ into orbit with an all-day live-streamed Cosmos Party, and an actual space launch. Yes, an actual space launch. Fans will pull prizes from a giant arcade claw machine giveaway (featuring plenty of Alienware products), play Among Us show matches, and help Blue prepare for take-off, before our smol horse rides off into the great beyond.



Liquid+ Launch Week Schedule (Click for bigger image)


After ushering fans into the new Liquid+ galaxy, Alienware and Team Liquid are setting our sights back on earth. Throughout the year, we’ll launch additional programs and initiatives focused on elevating player performance through technology and cultivating a culture of inclusion and accessibility. We'll win in the arena as well as the community through mentorship, scholarship, and events.

You can learn more about the partnership and our upcoming programs at teamliquid.com/alienware, which will be updated as additional activities are announced.

Together, Alienware and Team Liquid have created a historic legacy.
This year, we can’t wait to show you the sequel.






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