The Alienware Training Facility: Now in EU!

September 16 2020












New home. New chapter.


This is where it all started. 20 years ago, our co-CEO Victor Goossens founded Team Liquid in his bedroom along a quiet street in Utrecht. Today, we're officially moving to the heart of the city into a new home: the Alienware Training Facility in EU. After 2.5 years of planning, building, and preparing, it's finally ready.

“Opening the Alienware Training Facility in Utrecht is the culmination of incredible dedication and countless hours of work from our staff and our players. Team Liquid’s evolution — from a passion and community driven project to an international organization, supporting pro players at the peak of their careers the world over — has been an amazing ride. Along the way, partners like Alienware have helped us to realize dreams we couldn’t even articulate in our earliest days,” Team Liquid Founder and Co-CEO, Victor Goossens, said.



He added: “This facility is truly a testament to our shared values as an org: sustainability, care for our players and for esports as a whole, and elite performance in all that we do. The AWTF EU is a landmark for esports, and it means everything to have that landmark emerge from our founding city. I’m tremendously proud of everyone who helped make this dream a reality.”

And there’s so much more to say. We have some of it below. WARNING: Technology, beauty, and even recycling ahead.

The 1,060 sqm AWTF EU facility was designed to reflect Team Liquid’s focus on players’ mental and physical health. Decked out with state-of-the-art technology from Dell Technologies & Alienware, along with custom Team Liquid art and branding, this is a glimpse into the future of esports as envisioned by Team Liquid and Alienware. There’s multiple dedicated areas for players, staff, and our community, including:

  • World-class practice and scrim rooms for enhanced training
  • Onsite athlete accommodations and gym for rest and recovery
  • A 120-person viewing party zone
  • Bullpen-style open office
  • A full-time executive chef to provide nutritious dining offerings




Whenever Team Liquid does something it’s to break new ground and set a standard in the esports industry. The AWTF EU is no different. World class technology and innovations from Alienware and Dell Technologies will keep us at the top of our game.

Using bio-based and recycled materials, the facility’s sustainable construction was designed by Venhoeven CS & AHH Architects. They also installed an efficient cooling system and smart acoustic and light systems. Located one minute from Utrecht’s city center and central train station, there’s also minimized travel distances for staff and players alike. That’s the recycling we promised and more.




Dell Technologies’ Global Marketing Director, Bryan de Zayas, explained that their goal with the Alienware Training Facility was to provide us with top-of-the-line technology so we can continue our winning legacy.

“This world-class facility is outfitted with the best Alienware hardware and end-to-end solutions from across the Dell Technologies portfolio,” Zayas announced.

Designed to mirror the iconic look and feel of the Alienware Legend ID, the space creates an out-of-world experience. It features more than 60 Alienware workstations powering players and staff across the facility, including 25 top-of-the-line Alienware Aurora R11 gaming PCs in the athlete training rooms.



The training rooms also boast a 120-inch screen powered by Dell 4K laser projector for players to conduct gameplay reviews. In addition to the gaming hardware, the training facility is outfitted with Dell EMC infrastructure to serve as the foundation for gameplay.

We couldn’t think of a better way to celebrate our 20th anniversary than shining a light on our roots in Ultrecht while simultaneously setting the new standard for esports facilities. We are beyond excited for our fans to get an inside look at Team Liquid’s future.

Said Zayas: “We congratulate Team Liquid staff and players on this amazing accomplishment. Here’s to many more years of big plays and winning!"


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