The Horsepower of Dreams: Team Liquid Partners with Honda

January 24 2019



Esports is an industry in motion, and it’s important to stay ahead both literally and figuratively. It’s this pursuit of innovation that drives us to do what we do, creating new experiences for our fans, players and partners through gaming. We’ve come a long way since we started, and 2019 will be another great leap forward for Team Liquid — but this time, we’ll be riding in style.

We’re thrilled to announce our Official Automobile Partner, Honda!





As one of the most admired car companies in the world, Honda has earned a reputation for innovative and fun to drive vehicles. Honda believes in “The Power of Dreams” — the imagination to dream big, and the determination to make those dreams come true —, which captures the spirit of ambition that was required to establish and expand the esports industry into what it is today. We’re excited to see how Honda will infuse their forward-thinking ideas and power to dream big into this partnership.


“My first car was a green Honda Accord EX — I associate safety, reliability and style with the Honda brand to this day, and am excited to stir those memories with an official Team Liquid partnership. We'll be working closely with Honda on content, activations and more that cater directly to our Team Liquid fan audience, and feel honored to work with a prestigious international brand who believe as fiercely as we do in the esports ecosystem.”
- Steve Arhancet



Our journey together will start at the LCS, where you’ll soon be seeing the Official Team Liquid Honda Odyssey. The reigning LCS champions will be cruising Santa Monica in a fully decked out Team Liquid Honda Odyssey. The AWTF parking lot will look a lot livelier once the stallion’s in the stable.

Honda will also be lending their spirit of Koto-zukuri, the art of creating new experiences, for a new 6-part video series. They take great pride in creating new experiences through storytelling, and our new show will highlight our League of Legends, Fortnite, and Dota 2 teams and how they plan to “Level Up” in 2019. 1UP Studios will be following each team through 2 episodes each to reveal the small advantages that combine to create a champion.


Please log in with your teamliquid.net account to post a comment.
 
StarCraft 2   Rise of a Nazgul Before he was a Co-CEO, he was a Brood War pro named Nazgul. Reaching the top in Europe, he even went to challenge the best in Korea. Along the way, he was also helping the West to see the world of Korean esports by building TL.net. The combination of his two roles as community leader and pro meant that Nazgul had a career that was at once quintessential and unique. Read more to learn about the career that made Nazgul and made Team Liquid.
Apex Legends | Valorant   Keen eye, busy mind From small Norwegian village to sports science to acapella to opera singer to streamer, AverageJonas has lived the life of a true creative wanderer. In this article, learn more of Jonas's story and how he uses his experience as a lifelong performer, his deep well of creativity, and a keen sense of strategy to survive and thrive in the world of streaming.
StarCraft 2 | Smash   Clem versus the world In 2021 Clem rapidly became one of the best StarCraft 2 players in the world and perhaps one of the best Terran vs. Zerg players in history. However, he still has to beat Korea's best Terrans and Protosses to prove himself. Combining analysis and interview, this feature looks at Clem's electrifying playstyle and future potential.
StarCraft 2   Catching up on StarCraft: Your TSL 7 article nexus Looking to catch up on StarCraft for TSL 7? This is your main base for the articles and features we're posting on both Teamliquid.com and TL.net as TSL 7 goes on. TSL 7 is a huge part of Liquid history and StarCraft history so be sure to read up and tune in.