Unleashing a New Partnership with Monster Energy
November 15 2016
We are thrilled to announce that Team Liquid has unleashed a new partnership with Monster Energy!
Monster does more than just provide our players with the energy to scrim and stream; they are an organization that has been championing gaming and other subcultures from the very beginning. Their brand is synonymous with extreme sports, and they've become gaming's number one drink since turning the beast onto esports. We can now see that vicious "M" carved on the backs of champions and fans alike at tournaments all over the world.
Monster is committed to success and performance, and that's what makes them the perfect partner for Team Liquid. Renowned for their willingness to explore new things and take risks, Monster will give us the boost we need in order to take the next big leap forward. Suffice to say that with their help, we're going to kick even more ass.
Even though we're only formalizing this partnership now, we've been working with Monster for some time. They just understand gaming culture perfectly, and to borrow their own words, they do a lot of "cool s***". This is such a natural partnership because Monster is always looking for new ways to make an impact on people, and they sponsor the most prominent gaming events and organizations in esports. With Monster on board, we'll be able to do even more awesome things, and we can't wait to show you what we have in store for the future.
- Victor Goossens
This isn’t about us at Monster Energy, it is about the cool s*** that Team Liquid is doing in esports. They are an amazing organization and we just want to be a part of it. I mean, if Ice-T and Magic Johnson are talking about an esports team, you have to pay attention!
- Matt Simpson, Senior Marketing Manager for Monster Energy Gaming and Esports
